Design of Feedback-based E-decisions

Based on preliminary findings from a case study, new ways of analyzing feedback
from social media will be explored through design experimentation. We focus
on how feedback, such as Word-of-Mouth (WoM), can be used to design better
e-decisions.

Design of feedback-based e-decisions
*Insights from start-ups and established companies
*Value based online communication
*Research focus on social media

What?
*Design and electronic Word-of-Mouth (WoM) as a tool in online communication
*Design in decision making to establish a business
*Design ‘thinking’ in online markets to make a better world

Focus areas
*Design as a scientific method

Methods
*Case studies, interviews and online data

Vision
*Based on preliminary findings from our case study, new ways of analyzing feedback from social media will be explored through design experimentation. We focus on how feedback, such as Word-of-Mouth (WoM) can be used to design better e-decisions.

Expected Results
We presume that impacts may vary according to type of community, brand and e-service. Therefore, an experimental in situ approach may be justified. The design decisions may for instance comprise the e-service delivery as such, the brand components, or the service offer as a whole.

Partners
*Case company: People People, Sweden

Participants
*Markus Holzweber, assistant professor; Management in Transition; CBIT; RUC
*Jan Mattson, professor, Management in Transition; CBIT; RUC
*Jan Priess-Heje, professor; User-driven IT Innovation; CBIT; RUC

 

This transparent speaker communicates with the user and his or her interior because of its design
feedback based e-decisions
 

 

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