INTERACTION DESIGN: Interesting lecture @ CIID cph Tuesday Jan 14th


Interaction Paradigms and their Metaphors

Published via CIID by Connie Svabo

Six paradigms are competing for dominance of what we call interaction design. Three ‘old’ metaphors have gotten us where we are: Media (read, play, enjoy, experience, journalism), Tool (use, task, efficiency, HCI), Intelligence (language, dialog, AI). Three others are lurking: Ecologies (life, evolution, nature), Vehicles (infrastructure, standards, regulations), Fashion (belonging, expression, tribalism). Is “interaction design” a discipline that spans all six paradigms and multiple metaphors or is it it’s own paradigm?

Bill Verplank & Nicholas Zambetti are currently teaching a one week Introduction to IxD as part of CIID’s Interaction Design Programme. They will be giving a joint lecture on Tuesday, Jan 14th.

Bill Verplank is a designer and researcher who focuses on interactions between humans and computers. He is an interaction design pioneer known for his sketches. He has worked at Xerox, IDTwo, IDEO and Interval Research. He has taught at Stanford, MIT, Interaction-Ivrea and CIID.

He is currently a visiting scholar at Stanford University’s CCRMA and is involved in Stanford’s D-school. He received a bachelor’s degree in mechanical engineering and product design from Stanford, then went on to MIT to complete a PhD in man-machine systems. Together with Bill Moggridge he coined the term interaction design.

Nicholas Zambetti is currently working at Apple. Previously, he was an interaction designer and technologist at IDEO, a design and innovation firm based in Palo Alto, California. He is fascinated with the importance of electronic objects in our lives and how we become emotionally entangled with the abilities they provide.

When: 5-6pm – Tues, Jan 14th, 2014

Where: CIID, Toldbodgade 37b, 1253, Copenhagen K, DENMARK

Space is limited so please RSVP via email to: (with ‘B&N’ in the subject line)

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